Mamamomo was created by mothers to support you on your journey as a first time mom. Breastfeeding is hard and it doesn't always come as naturally as you've been told. We want to raise awareness around the realities of breastfeeding and provide real support to new mothers when things don't go as "naturally" as planned.

New moms face so much pressure to breastfeed exclusively, regardless of the challenges they may encounter. Many traditional breastfeeding guides promote an "all or nothing" approach, idealizing exclusive breastfeeding as the gold standard while neglecting the individual circumstances and struggles that mothers might face; such as latching issues, milk supply problems, postpartum mental health concerns, or simply the need for balance in their lives.

We recognized that this rigid narrative was not only unhelpful but could also leave mothers feeling inadequate, unsupported, and even ashamed if they couldn't meet these high expectations. We believed there was an urgent need for a more honest and compassionate approach. One that embraces the diverse realities of motherhood in a light-hearted and supportive environment.

Mamamomo's philosophy is built on the idea every mother and baby journey is unique. What works for one family may not work for another. Through educational tools and community Mamamomo offers emotional support, practical solutions, and non-judgmental guidance to empower mothers to prioritize their well-being alongside their baby's. Our chore objective is to provide mothers with the support they need to confidently raise their child and adapt to the circumstances they experience.