Step one: lanolin or nipple balm, generously and often. Step two: check the latch—pain is often a latch issue in disguise. Step three: give your nipples some air (they’ve earned it).
Hydrogel pads, breast shells, and even a little expressed milk rubbed on the nipple can help soothe things. Some moms swear by silver nursing cups (they’re pricey but reusable and antimicrobial).
And hey—this is a great time to normalize walking around topless at home.